Businesses from all corner of the world are in a stiff competition and using innovative ideas to attract the customers. According to one study a person spends more than 2 hrs. on the mobile phone which includes browsing, apps, games and videos. This makes it imperative for the entrepreneurs to understand the need of using mobile channels to influence maximum customers.
There are many studies done by affluent mobile application development companies in Delhi NCR which show that people prefer mobile app over mobile websites. This gives a strong reason to use an app as a medium to attract potential clients.
Following are the reasons why mobile app is better than mobile website:
1. Personalization
Mobile app offers a sense of personalized communication to consumers based on their interests. It allows the users to set up their preferences, based on which customized content is served. There are many apps available that can track user’s appointments, and offer updates accordingly. Furthermore, some can identify the user’s location and provide geography-specific content.
2. Better Communication tool
For the last couple of years, email has been the most extensively used business communication method. But now it has lost its effectiveness and the open and click rates are dropping constantly. Whereas notifications send by apps are non-intrusive and are constantly increasing the click through rates.
3. Offline work
The most fundamental difference between mobile app and mobile website is app’s ability to work offline. Though they also require network connections to perform certain tasks but they still offer content and basic performance offline to users.
4. Designing freedom
With all the technological advancements in web designing, mobile website still require complicated paths to perform an elementary function. It depends on browser features like back button, address bar and refresh. However, app does not have any such restrictions it can be designed with elaborated functions based on simple gestures like tap, swipe and drag. Mobile app development companies in Delhi NCR are developing new generation apps with high grade technology and efficiency.
Mobile App Development Companies in Delhi NCR 